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Zoho CRM for personal injury and mass tort law firms

Legal intake is a speed-and-paperwork problem: leads arrive from phones, web forms and referral partners, and a retainer that is not signed quickly goes to another firm. We have built Zoho CRM for three law firms, from a two-office personal injury practice to a four-office, three-state intake operation to a nationwide mass tort litigator, and the same build patterns keep coming up.

The problems we keep seeing

What was broken before the build

Chalaki Law

  • • Intake scattered across three channels
  • • Retainers and medical releases stuck in paper
  • • No shared view across both Texas offices

GoSuits

  • • Four offices, four ways of tracking leads
  • • No visibility into lead-to-signed-client conversion
  • • Call center handoffs lost context

Triten Law

  • • High-volume intake with inconsistent qualification
  • • No clear view of claimant stage across litigation tracks
  • • Co-counsel and referral fee-splits tracked separately

What we built

The build, client by client

Chalaki Law: One intake pipeline for two offices and every accident case type

We built a single Zoho CRM instance that treats every inbound channel the same way, then layered the paperwork and deadline tracking most firms still do by hand on top of it.

  • Unified intake pipeline for phone, web, and referral-partner leads
  • Zoho Sign workflows for retainers and HIPAA medical releases
  • Case-stage Blueprint: Intake → Treatment → Demand → Settlement/Litigation
  • Automated statute-of-limitations and treatment-gap reminders
  • Shared case visibility across the Carrollton and Dallas offices
  • Zoho Analytics dashboard for intake-to-signed-client conversion
Read the full Chalaki Law case study

GoSuits: Syncing intake across four offices in three states

One Zoho CRM pipeline now covers every office, with state-specific fields where the law actually differs and a single dashboard where it doesn't.

  • Single pipeline across Los Angeles, Irvine, Carrollton, and Chicago
  • State-aware case fields for CA, TX, and IL requirements
  • 24/7 call center intake synced directly into Zoho CRM
  • Zoho Sign for retainer agreements across every office
  • Firm-wide Zoho Analytics dashboard for conversion by office and campaign
  • Zoho Desk ticketing for post-signing client communication
Read the full GoSuits case study

Triten Law: Qualifying thousands of mass tort claimants without losing the thread

Every campaign now runs through consistent, criteria-driven intake in Zoho CRM, with a live view of each claimant's litigation stage and referral relationship attached to the case.

  • Campaign-specific intake forms with automated qualification Blueprints
  • Litigation/MDL-stage pipeline across all active mass tort campaigns
  • Zoho Sign for retainer and case-management agreements
  • Co-counsel and referral relationships linked to case records
  • Zoho Flow routing for high-volume ad-driven intake
  • Zoho Analytics reporting on qualification rate by campaign
Read the full Triten Law case study

Zoho products used

Which Zoho modules these builds rely on

  • Zoho CRM · used in 3 of 3
  • Zoho Sign · used in 3 of 3
  • Zoho Analytics · used in 3 of 3
  • Zoho Campaigns · used in 1 of 3
  • Zoho Desk · used in 1 of 3
  • Zoho Flow · used in 1 of 3

Each of these builds started from how the firm actually takes a case from first contact to signed retainer, not from a template. If your intake looks similar, the case studies above have the detail.

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